Jump Media Promotions

Promotions

JUMP help brands to be experienced by the consumer, encouraging them to make contact with the brand and bringing the brand to life in the process!

JUMP connects brands to consumers through branded events and communications.

JUMP help brands to be experienced by the consumer, encouraging them to make contact with the brand and bringing the brand to life in the process!

JUMP actively aim to raise a brand’s awareness, create a positive brand image and ensure ROI. JUMP have launched many products and services for their clients into the region, including the Toyota Yaris, Lexus IS300, Emirates Airline inaugural flight to Kerala and MEED Conferencing Launch in Qatar.

JUMP CASE STUDY

PUMA- Marathon Sponsorship Activation

PUMA make a major investment in sponsoring the richest marathon in the world every year, the Dubai Standard Chartered Marathon. JUMP activated all PUMA sponsorship elements…

What JUMP did to enhance and further the PUMA brand experience…

Running Clinics- events in the lead up to the marathon in local sports stores

· Advertising Campaign

· Branding of venues

· Event Management

· Promotional Staff provision

Advertorial in 7Days newspaper

PUMA sponsored the editor of 7Days, who was running for charity in the Marathon
The editor had all his sports clothing for the Marathon provided by PUMA
PUMA made a sizeable donation to the charity
5 pages of editorial in the lead up to the marathon were sponsored by PUMA featuring running tips, product features and a post- Marathon feature.

The PUMA Turn

PUMA sponsor the half way point of the Marathon which is now officially known as the PUMA Turn.
A radio campaign on Coast FM promoted the events at the PUMA Turn in the lead up to the marathon and the DJs were at the turn on the day broadcasting live
A PUMA breakfast and refreshments were provided
The area was totally branded PUMA using bow flags, bean bags, branded DJ booth and promotional staff
PUMA cheerleaders were stationed at the turn to cheer each and every runner on and add to the atmosphere
Prizes and giveaways were distributed to all present

The Marathon Village- start/finish line

PUMA had a mini store in the Village selling PUMA products
The Xtreme Free Runners were brought in from the UK and performed on the PUMA obstacle course every 20 minutes entertaining the crowds
2 Toyota FJ Cruisers were PUMA branded and used as part of the obstacle course
A giant inflatable blimp was installed as a signpost to the PUMA area in the village and as an amazing floating advert!

Official PUMA After-Marathon Cocktail Reception- Raffles Hotel

VIPs and Dignitaries were invited to a private cocktail reception on the evening of the Marathon
The area was PUMA branded
An amazing saxophone player performed to create ambience

Official PUMA After- Marathon Party- Plan B Nightclub

A party was held after the cocktail reception for the VIP guests and also all other runners and friends of the Marathon
The night club was heavily PUMA branded
Entertainment was provided by a DJ, the Xtreme Free Runners and live performance by the funk band Abri, who are endorsed by PUMA
PUMA branded giveaways were available for all

PUMA Case Study Summary

· JUMP made full use of the opportunities provided to PUMA to bring their brand to life- before, during and after the Marathon- through the media, PR and direct contact with the consumer. JUMP created a more than memorable brand experience at every stage throughout the entire campaign- from dietary advice by PUMA in the press to an amazing PUMA show at the Marathon Village and finally to a great party in the evening!